More organizations shift to Web 2.0 while IT departments remain wary
There’s an interesting post at ZDNet today about how many traditional companies are quickly adopting Web 2.0 concepts on their customer-facing web services, while at the same time, internal services aren’t utilizing these as quickly (if at all):
More organizations shift to Web 2.0 while IT departments remain wary by ZDNet’s Dion Hinchcliffe — A couple of recent announcements from two large, very well-known organizations provides some interesting data points on how Web 2.0 is affecting the product designs and business processes of otherwise very traditional institutions. Both USA Today and the U.S. Patent and Trademark office have recently unveiled strategies for letting their users use two-way Web capabilities to contribute directly to the products and services they offer. And many other mainstream companies, such as Pepsi as well as GM and XM Radio have been exploring externally-facing Web 2.0 concepts in their products for a while now.
Perhaps the biggest issue most IT departments have (and really, the managers who juggle worker productivity concerns), is the worry users will spend too much time contributing to these social services than otherwise being productive. “Thus, the best that Web 2.0 and Enterprise 2.0 applications like blogs and wikis can do it increase the productivity of existing business processes by improving efficiency as well as allowing them to self-improve through emergent structure and behavior.”
