5 Key Points of Great (Facebook) Applications
FaceReviews.com looks at the common traits in successful Facebook applications: Branding, Engaging, Viral, Useful, and Smart (or BEVUS, admittedly not the best acronym ever devised). Although they’re looking at Facebook apps in particular, these traits more broadly apply to successful web applications in general.
I think some of these characteristics are sometimes looked at as being more than others. For example, being “viral” is considered an important part of bringing a steady flow of new visitors to a site. However, equally important in my mind is filling a real need for the user, and doing it in an intelligent way.
I also think these points nicely show the melding of the big picture ideas with the smaller, more technical details. Specifically, “branding” and “engaging” apply to the general concept of a site, but shouldn’t come at the expense of how the site handles the design and interface of the smaller details (the “useful” and “smart” aspects).


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