Comments on: Apple iPhones reduced in price http://www.draconis.com/blog/2007/09/06/apple-iphones-reduced-in-price/ Wed, 25 Jan 2012 09:03:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ryan http://www.draconis.com/blog/2007/09/06/apple-iphones-reduced-in-price/#comment-69 ryan Sat, 08 Sep 2007 02:11:25 +0000 http://www.dracoware.com/blog/2007/09/06/apple-iphones-reduced-in-price/#comment-69 You know, that's a very good point. He sure knows what he's doing, alright. :) You know, that’s a very good point. He sure knows what he’s doing, alright. :)

]]> By: Ryan Schenk http://www.draconis.com/blog/2007/09/06/apple-iphones-reduced-in-price/#comment-68 Ryan Schenk Thu, 06 Sep 2007 20:39:57 +0000 http://www.dracoware.com/blog/2007/09/06/apple-iphones-reduced-in-price/#comment-68 Minutes ago, Uncle Steve just announced a $100 rebate to early adopters like yourselves. Not the full $200, but $100, one day after announcing the price drop. Which is brilliant business sense, if you think about it. By waiting a day and letting early adopters like yourself rationalize the price drop (like you just did), then announcing the $100 early-adopter-rebate in a friendly letter, Jobs seems benevolent, rather than like a prick. Now people like yourselves are saying, "I guess I got screwed, but Apple still likes me, they're giving me $100! That's Leopard for only $30!" Now imagine if he had announced the $100 early-adopter-rebate at the exact same time he announced the $200 price cut. You'd be pissed, saying "I want the whole $200 back, dangit!" Minutes ago, Uncle Steve just announced a $100 rebate to early adopters like yourselves. Not the full $200, but $100, one day after announcing the price drop. Which is brilliant business sense, if you think about it.

By waiting a day and letting early adopters like yourself rationalize the price drop (like you just did), then announcing the $100 early-adopter-rebate in a friendly letter, Jobs seems benevolent, rather than like a prick. Now people like yourselves are saying, “I guess I got screwed, but Apple still likes me, they’re giving me $100! That’s Leopard for only $30!”

Now imagine if he had announced the $100 early-adopter-rebate at the exact same time he announced the $200 price cut. You’d be pissed, saying “I want the whole $200 back, dangit!”

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